NEW YORK – Nike released a replica jersey for England football goalkeeper Mary Earps on Monday, after facing widespread criticism for not selling the popular Women’s World Cup finalist’s shirt.
In an Instagram post on Monday, the 30-year-old said she was not aware the jerseys would be going on sale, but thanked followers for “incredible support”.
Earps also said the jerseys had sold out on the very first day. Nike would not comment on whether the jersey sold out, or how many it sold, but the shirts do not currently appear for sale on its website or through the Football Association’s website.
In a statement to Reuters, the company said that “more will be for sale later this season”.
Earps was one of the standout stars of the 2023 Women’s World Cup in Australia and New Zealand, earning Fifa’s Golden Glove award. She was voted England Women’s Player of the Year in September.
Nike previously faced backlash from fans and from Earps herself after replicas of the goalkeeper’s jersey were not made available during the competition, which ended on Aug 20 with a 1-0 Spain victory over England in the final in Sydney.
More than 170,000 people signed a Change.org petition calling on Nike to sell jerseys for Earps and other women goalkeepers.
The England men’s goalkeeper jersey is available for sale on Nike’s website.
Nike announced on Aug 24 that it would make its women’s teams goalkeeper kits available for fans, telling Reuters it had “secured limited quantities of goalkeeper jerseys for England, United States, France and the Netherlands to be sold through the federation websites over the coming days”.
The company did not comment on why it chose to release Earps’ jersey only in October.
Nike produced 13 of the 32 team jerseys for the Women’s World Cup. Its England kits became an added source of revenue after the US team, which it has sponsored since 1995, suffered their earliest exit ever, creating a major loss in earnings potential.
Sports sponsorship is a major sales driver for apparel manufacturers. In September, Nike executives told investors the company beat sell-through plans and saw double-digit growth across its global football category in the quarter ended Aug 31, which included the World Cup. REUTERS
