Publicly shaming elusive litterbugs – can embarrassment change behaviour?

In an age of mental wellness and privacy concerns, the idea of putting up photos of elusive litterbugs feels rather behind the curve.

The CWO came into effect in 1992, with the aim of acting as a deterrent and punitive tool in the fight to keep Singapore spick and span.  PHOTO: NEA
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Think of this potentially coming to a lift lobby near you: A digital who’s-who gallery of elusive litter louts for the public to identify.

It is not a far-fetched scenario, after a parliamentary session in March that raised eyebrows in several quarters.

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