Minutes & Seconds

Bvlgari boss bullish about the future of watch world

He says the luxury watch industry can bounce back from the pandemic if brands innovate and invest wisely

Bvlgari's group chief executive Jean-Christophe Babin played a key role in organising Geneva Watch Days last month, an industry fair which combined physical and digital tools to help watch brands promote themselves during the pandemic.
Bvlgari's group chief executive Jean-Christophe Babin played a key role in organising Geneva Watch Days last month, an industry fair which combined physical and digital tools to help watch brands promote themselves during the pandemic.PHOTOS: BVLGARI

Mr Jean-Christophe Babin, group chief executive of Bvlgari, appears on my computer screen with the logo "Geneva Watch Days 2020" boldly emblazoned on a white wall behind him.

It is a Zoom interview and he wants to talk about the new watches the Italian luxury house is rolling out at the unique watch fair which took place late last month - one he played a key role in organising.

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A version of this article appeared in the print edition of The Straits Times on September 11, 2020, with the headline 'Bvlgari boss bullish about the future of watch world'. Print Edition | Subscribe