SINGAPORE – When fitness instructor Sheena Ang, 29, plans her holidays, Google used to be her first stop. She would use the search engine to narrow down her travel options and read Google Maps reviews for credibility.
But she increasingly finds herself turning to social media for pre-trip research, including what she describes as bite-size, unvarnished recommendations from travel content creators.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you