SINGAPORE – When Sa Sa announced its comeback to the local beauty scene in March 2023, the news was greeted with a mix of nostalgia and bemusement.
After all, the Hong Kong cosmetics retail chain – known for its affordability – had exited the market in 2019, when it closed all 22 stores here due to financial issues, although it continued to exist online via its website (sasa.com) and e-commerce platforms such as Shopee and Lazada in Singapore.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you