Prudential Financial’s PGIM struggles to sell 78 Shenton Way, sources say

The 78 Shenton Way development comprises two towers – one 34-storey high while the other is 11 storeys. PHOTO: SCREENGRAB FROM GOOGLE MAPS

SINGAPORE – PGIM Real Estate has been trying to sell a pair of prime office towers in Singapore since 2023 without success, people with knowledge of the matter said, the latest sign of the country’s softening property market.

Efforts to divest 78 Shenton Way in the central business district (CBD) have stalled as prospective buyers bid below what the real estate manager bought it for, the people said, asking not to be identified discussing private information.

PGIM Real Estate acquired the 362,051 sq ft development in late 2018 for $680 million from a private fund management arm of Keppel, according to press reports at the time. The development comprises two towers – one 34-storey high while the other is 11 storeys.

A spokesperson for PGIM declined to comment.

Singapore office demand has stayed relatively resilient in recent years – avoiding the deep slump in markets such as the US – but some tenants are now paring space in the CBD to save costs. Office rents in the city state are expected to fall in 2024 as occupancy slips from high levels, according to Bloomberg Intelligence.

Commercial property investment in Singapore fell almost 21 per cent in the first quarter from the previous three months to $1.3 billion, data compiled by Savills Research show. It expects the number and size of deals to remain below pre-pandemic levels even as borrowing costs dip.

The Singapore market recently suffered another blow when a deal by a Chinese commodities tycoon to acquire a shopping mall, which was set to be the largest commercial transaction in 2023, collapsed due to a regulatory snag.

PGIM Real Estate is a part of PGIM, the US$1.3 trillion (S$1.8 trillion) investment management business of Prudential Financial. It manages more than US$8 billion in Asia, out of US$210 billion globally. BLOOMBERG

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