When online stores for luxury items don’t sell as well

During the pandemic, consumers splurged through e-commerce websites but retailers face challenges in standing out in a competitive market now. PHOTO: REUTERS
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Ms Rosh Mahtani, the founder of the jewellery brand Alighieri, is celebrating the 10th anniversary of her company in 2024. Her handmade gold-plated pieces, inspired by Dante’s Divine Comedy, made her a winner of the Queen Elizabeth II Award for British Design and a mainstay of luxury e-commerce vendors.

During the recent Paris Fashion Week, buyers came to her showroom to select stock for the upcoming season, including MatchesFashion, a leading multi-brand fashion retailer that is responsible for about half a million pounds of Alighieri’s projected revenues. But there was a problem.

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