BEIJING – Chinese social media app Xiaohongshu has been Ms Eldrida Yeong’s constant companion as she navigates her way around the kitchen.
A week ago, as the 26-year-old senior programme executive was planning to make a tomato beef short rib stew, the Singaporean looked up 10 recipes on the Instagram-like photo- and video-sharing app before adapting them for her own dish.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
